When comparing satellite companies there are really only two main competitors; Both DISH Network and Direct TV have a healthy competition between them. It’s a fair fight because each company has the same opportunity in the open market. This can’t be said of cable television companies. Because even though both types of services deliver similar products to the consumer, satellite TV companies use an entirely different method of delivery than cable companies.
And while cable television companies enjoy a virtual monopoly in any given area they offer service, satellite companies are forced to compete against each other to earn your business. This is because satellite TV is offered through the air, while cable must be run under and above ground. Local municipalities’ control who is allowed to run cabling and cable television companies have already made agreements with local governments to have that right. This hurts the consumer because there is no competitive reason for a cable company to offer superior service.
DISH Network and Direct TV offer customers in remote locations the ability to receive their services. Cable television still is not available everywhere. Also if you travel by motor home, a satellite is your only option because it operates through the air and as long as you are not moving you will be able to receive broadcasts. You can also take your satellite with you when you move from place to place. That is not possible with cable television.
DISH Network has to compete with Direct TV, many times both companies will offer similar package deals concurrently to try and win your business. Sometimes when two companies are similarly priced and offer relatively the same products and services it comes down to intangibles like preference, or opinion about each company. But DISH Network has pulled away in one key area. The company has adopted Sling technology. Sling Technology gives customers the ability to watch TV anywhere they have a Wi-Fi connection and a computer or Smartphone. This clearly makes DISH Network well positioned for the future of entertainment.
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